A movement for every woman to feel strong.
FitFab.sg is a Singapore fitness community founded and led by Haslinda Ali — our founder and head coach — built on the belief that strength training should be welcoming, modest-friendly and within reach of every woman who wants it.
Haslinda Ali
Haslinda Ali is the founder and head coach of FitFab.sg. A television personality in the 1990s and now an influencer in her community in Singapore, she has made a significant impact in the Malay-Muslim community through FitFab.sg.
Born in 1971, Haslinda is 55 years old and married with three daughters aged 24, 22 and 18. Her own journey as a mother — balancing family, work and wellness — shapes how she coaches women at every stage of life.
In 2014, FitFab.sg started as a movement to encourage women to lose weight and stay healthy. Haslinda wrote about how she lost weight after giving birth to her three daughters, sharing recipes and her own training regime. She later opened her first bootcamp in Bukit Batok, inviting her followers to train alongside her.
Today, FitFab.sg spans bootcamps islandwide, outdoor small-group training and gym sessions for women — all powered by Haslinda's coaching qualifications earned from 2017 onward.
From a single bootcamp to a women's gym.
- 2014
A movement begins
FitFab.sg starts as a community for women to lose weight and stay healthy. Haslinda shares her own post-pregnancy fitness journey, healthy recipes and training routines online.
- 2017
Certified to coach
Haslinda earns her FISAF Personal Trainer and GFIT Group Instructor certifications, formalising her coaching practice and opening FitFab.sg's first bootcamp in Bukit Batok.
- 2014 – 2022
Bootcamps islandwide
The movement grows to six outdoor bootcamps across Singapore alongside small-group and gym training — designed around women of every level and background.
- May 2022
The pink Muslimah gym
FitFab.sg opens a dedicated women-only gym — a safe space for modest-friendly weight training, pilates and boxing led by a team of 8 coaches and trainers.
Walks the talk
"Strong isn't a look — it's a practice. I want every woman who walks in to leave heavier and prouder."
— Haslinda Ali, Founder & Head Coach
A stand-alone brand of fitness and wellness.
FitFab.sg now has a home of its own — a wholesome brand of fitness and wellness that has grown into a household name, led by Haslinda Ali as founder and head coach of the movement. Beyond keeping people fit, she continues to transform lives and inspire her community to embrace a healthier lifestyle by walking the talk.
Haslinda's fitness qualifications.
Continually trained, certified and accredited — so every woman who trains at FitFab.sg is in safe, expert hands.
- FISAF Certified Personal Trainer (2017)
- GFIT Certified Group Instructor (2017)
- TRX Suspension Trainer (2018)
- TRX Rip Core Trainer (2020)
- ISA Certified Kettlebell Level One (2020)
- ISA Certified Intro to Fitness Nutrition (2020)
- ISA Fitness of Special Population — Elderly / Youth / Pregnant (2021)
- Republic Polytechnic MIFS — Move It, Feel Strong (2021)
- ISA Certified Strength and Conditioning Specialist (2022)
Come train with us.
Whether it's your first class or your hundredth, there's a place for you at FitFab.sg.